Crafting an authentic identity and a powerful brand narrative takes creativity and partnership. Driven by project goals alone, avoiding the unnecessary, my keep-it-simple, no-ego and collaborative approach focuses on the end user first. Working independently or directing industry-leading pros on only the elements that bring measurable value to the project. Crafting an authentic identity and a powerful brand narrative takes creativity and partnership. Driven by project goals alone, avoiding the unnecessary, my keep-it-simple, no-ego and collaborative approach focuses on the end user first. Working independently or directing industry-leading pros on only the elements that bring measurable value to the project.