Sport | Design Lab
Valor Hockey
A disruptor in the hockey equipment market challenges the conventional.
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Positioning
Identity
Voice and Language
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Art Direction
Brand Identity and Manual
Brand and Product Copy
Product Design
Graphic Design
Packaging
Ecommerce
Social Content
Summary
Project Story
Crafting an authentic identity and a powerful brand narrative takes creativity and partnership. Driven by project goals alone, avoiding the unnecessary, my keep-it-simple, no-ego and collaborative approach focuses on the end user first. Working independently or directing industry-leading pros on only the elements that bring measurable value to the project. Crafting an authentic identity and a powerful brand narrative takes creativity and partnership. Driven by project goals alone, avoiding the unnecessary, my keep-it-simple, no-ego and collaborative approach focuses on the end user first. Working independently or directing industry-leading pros on only the elements that bring measurable value to the project.
Shaped by Science
Crafting an authentic identity and a powerful brand narrative takes creativity and partnership. Driven by project goals alone, avoiding the unnecessary, my keep-it-simple, no-ego and collaborative approach focuses on the end user first. Working independently or directing industry-leading pros on only the elements that bring measurable value to the project.
From elite-level to grassroots, a brand driven to protect and inspire players of every age, every ability, on every surface.
Brand Manual
Working independently or directing industry-leading pros on only the elements that bring measurable value to the project.
Brand Manual
Working independently or directing industry-leading pros on only the elements that bring measurable value to the project.
DESIGNED
WITHOUT
COMPROMISE
From elite-level to grassroots.
From elite-level to grassroots. A brand driven to inspire players of every age, every ability, on every surface.
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